The rapid growth in mobile phone ownership has opened a new, mass marketing channel for organizations to reach their target market. Direct, responsive and measurable, mobile marketing is emerging as a key element of the marketing mix. Engaging and effective mobile marketing campaigns reflect an understanding of the existing mobile habits of the target market. The unique and personal nature of mobile communication dictates an approach that is clear, actionable, engaging and instantly rewarding for consumers. Spartan Systems through the sister company Enfinite Africa provides the technology to plan, build and execute successful mobile marketing campaigns via SMS.